design thinking

February 5, 2019

The birth of an idea: Business vs Design

Startups and products happens with the birth of an idea. As product managers how do we filter and pick the right idea? An idea which your […]
October 3, 2016

Design Thinking – Empathy Maps

Empathy Maps in Design Thinking are quickly created collaborative artifacts that increase our understanding of users. It’s the first principle of Design Thinking that we must […]
September 16, 2016

Design Thinking – Personas

Personas are fictional representations of our users helping us design with greater clarity and understanding. Usually, they’re concise enough to fit on a large flash card, […]
September 15, 2016

Design Thinking As A Strategy.

In today’s digital world great brands differentiate their product and services through exceptional customer experiences. Exceptional customer experience come from service oriented mindset and the use […]