design thinking

January 3, 2020

Service Design: Moving beyond UX for Mobile App Development

Mobile apps are the front and center of digital transformation. They no more mere pieces of software anymore; they have become a way of doing business. […]
December 15, 2019

Why do User Research for Mobile App Development?

User research is an imperative part of the planning process for mobile app development and to get the best results out of it. What is user […]
December 8, 2019

Storyboards and their impact on Mobile App Development

Storyboard is an important tool to effectively deliver your ideas in a visual form, especially for mobile app development projects. It is a linear sequence of […]
February 22, 2019

Shepherd, Sheep and Product Features

There is absolutely no difference between shepherds and product managers, they both heard value. All the product manager does is sets direction and creates a boundary, […]
February 5, 2019

The birth of an idea: Business vs Design

Startups and products happens with the birth of an idea. As product managers how do we filter and pick the right idea? An idea which your […]
October 3, 2016

Design Thinking – Empathy Maps

Empathy Maps in Design Thinking are quickly created collaborative artifacts that increase our understanding of users. It’s the first principle of Design Thinking that we must […]
September 16, 2016

Design Thinking – Personas

Personas are fictional representations of our users helping us design with greater clarity and understanding. Usually, they’re concise enough to fit on a large flash card, […]
September 15, 2016

Design Thinking As A Strategy.

In today’s digital world great brands differentiate their product and services through exceptional customer experiences. Exceptional customer experience come from service oriented mindset and the use […]