personas

February 5, 2019

The birth of an idea: Business vs Design

Startups and products happens with the birth of an idea. As product managers how do we filter and pick the right idea? An idea which your […]
September 16, 2016

Design Thinking – Personas

Personas are fictional representations of our users helping us design with greater clarity and understanding. Usually, they’re concise enough to fit on a large flash card, […]