FAQ

Q&A

1What is User Experience (UX) Design?
User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
2What is Interaction Design (IxD)?
Interaction Design (IxD) is the design of interactive products and services in which a designer’s focus goes beyond the item in development to include the way users will interact with it. Thus, close scrutiny of users’ needs, limitations and contexts, etc. empowers designers to customize output to suit precise demands.
3What is User Research?
User research is conducted so as to understand users’ characteristics, aims, and behaviors towards achieving these aims. Its purpose is to produce designs that improve their working practices and lives. User research also involves the continuous evaluation of the impact of designs on the users, not only during the design and development phase but after long-term use, too.
4What is a Storyboard?
A storyboard is a technique for illustrating an interaction between a person and a product (or multiple people and multiple products) in narrative format, which includes a series of drawings, sketches, or pictures and sometimes words that tell a story.
5What is a Persona?
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way
6What is a Customer Journey Map?
A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement and into hopefully a long-term relationship.
7What is wireframing?
Wireframing is a way to design an application service at the structural level. A wireframe is commonly used to lay out content and functionality on a page which takes into account user needs and user journeys. Wireframes are used early in the development process to establish the basic structure of a page before visual design and content is added.
8Why hire a User Experience Design or Interaction Design Consultant?
Your product teams is busy dealing with today’s problems. They can’t be pulled away to start exploring “what-if” scenarios. This is the perfect time to call in a consultant.

UX is not how it looks. It's how it works.

So, looking at it from this angle: a UX Consultant looks at your business globally. They will go from your value proposition and business model, through your target audience and personas, all the way to your user flows, the screens, and the UI plus the content and copy showcased.
9How do you deliver this?
We apply Design Thinking.

Starting with workshops around following key questions:

1. 'What Is?', A discovery framework
2. 'What If?', Exploring what is possible
3. 'What wows?', Understanding what customers desire
4.'What works?, What can practically be delivered
10What will you need to get started?
We will require:

1. Access to stakeholders
2. Organizational Data
11Why do you need data?
We want to form our opinion on scientific method, mathematical modeling, simulation and optimization to answer key questions. marketing questions and solve a range of operational and managerial problems.

We will use your data to find key trends in in Sales/Marketing, People and Operations with in organization to provide answer to various questions that require answers with evidence.
12What if my company did not have any data?
We can work with you to draw a data strategy which when put in place will allow you to have data available for evaluation in future.

In mean time we can use available information and our industry expertise coupled with the design thinking workshops to reach any conclusions.
13What will your deliverables look like?
Our deliverables will consist of:

1. Storyboards
2. Customer Journey Maps
3. Stakeholder Interviews
4. User Depth-Interviews
5. Persona Creation
6. Wireframe & prototypes 7. Product Strategy & Roadmap presentation deck